Customer segments

The Customer segments tab shows how returns are distributed across your customer groups.

Return rate per customer group

A table lists, per customer group, the number of customers, the average return rate and the number of returns and orders. This reveals whether certain segments return above average.

High-risk customers

Optionally, customers with a particularly high individual return rate are flagged as high risk. Two settings from the configuration apply:

• High-risk customer threshold (default 50 %)
• Minimum orders for customer risk (default 5)

A customer is only evaluated once the minimum number of orders is reached – so individual cases are not overweighted.

Next steps

• Return reasons
• Forecast